We are currently experiencing a worldwide pandemic which is affecting all aspects of society and some businesses are struggling to survive.
Many of my clients have currently ‘paused’ the support I would normally provide them. It’s understandable, everyone is worried about their cash flow and while we wait for normal services to resume, let’s use the downtime productively and catch up on the things we keep meaning to do and start ticking tasks off our ‘things to do’ list.
Have you been paying enough time to your social media channels and using them efficiently in order to market your business? When we become busy, it’s often easy to forget to market ourselves and miss a message from a potential client (I’m guilty of this too) but we must never stop marketing ourselves.
Scheduling tools like Buffer and Hootsuite have made our lives easier by allowing us to schedule our social media content, posting them at a time and date of our choosing. Take this opportunity to get ahead of yourself and schedule your social media. Months ahead if you feel like it! Take some time brainstorming content; what do you want to say? Who do you want to say it to? What services can you offer to help another business? Do you have some tips? Go nuts because I bet it will help someone.
Update your website
As our businesses progress and evolve, so do our services. This is a good time to look at your website and check if it’s up to date. Maybe there’s a new service you have recently started to offer or even a service you no longer offer, make sure your website reflects this. I’m not saying give it a complete refresh, unless that’s your thing, you would be surprised how a few little tweaks here and there can make such a difference.
Hands up if you have a blog section on your website that you’ve neglected for a while? (my hand is up). This is the perfect time to get writing. Blogs are a great way to speak directly to your audience and it gives a little insight into who you are as a person too.
Not sure what to write about? Here are some ideas
- How do you manage your time?
- Case study – how you helped a client
- If you’ve worked for someone in a particular industry, how did it go? What did you learn?
- If you primarily based at home, do you find it lonely? How do you handle it?
- Are you learning a new skill?
- Recently went to a networking event, how did it go? (okay, not during this Coronavirus pandemic but before that)
- Have you recently discovered a new app/program? Shout about it.
- If you’re finding it hard at the moment with Coronavirus, write about it. I bet there’s someone out there who feels the same.
When it comes to blogging, the world is your oyster. It’s always something that is left on a ‘to do’ list but use this time to get lots of new content ready. You can even break down any new content to re purpose it on social media.
Learn something new
Is there a program or a system someone uses that you’ve thought ‘I wonder how that works’? Take the leap and learn how to use it. I recently started working for a client who uses Airtable. I will be honest, I had never even heard of it before and have completely fallen in love with the program. I’ve been working on a little project to see if it would be suitable for a client of mine who works in the events industry. There so many website / apps / downloads allowing us to learn all sorts of things; language, cooking, make up, yoga, playing an instrument, there’s even a video teaching you how to whistle with your fingers! I might check that one out. I’m currently studying for a degree in Environmental Science. Not for a business reason, purely because it’s something I’m really interested in.
Clear out your inbox
Take this chance to give your emails a proper clear out. Organise your emails into folders for easy access should you need to refer to them again. Trust me, this will make your life so much easier. I’ve done this for many clients. Uncluttering your inbox is easier on your eyes too.
Getting your paperwork in order
For those who still manage their own accounts, this is the perfect opportunity to sort out that ever growing pile of receipts you have been ignoring for weeks or even months and get them organised. For this tax year (2019 – 20) I moved over to QuickBooks which allows me to keep electronic records of my receipts rather than keeping them in a folder. That’ll be another ‘tick’ off your list!
Use this time to tackle your ‘to do’ list and get ahead of yourself because when this is over, and it will be over, you will have put yourself and your business a step ahead.